In today's "always on" world, Reliability is a primary business KPI. Plant the culture of Reliability by implementing these 7 simple tips to build a solid SRE team in your organization. Many of today’s hottest jobs didn’t exist at the turn of the millennium. Social media managers, data scientists, and growth hackers were never heard of before. Another relatively new job role in demand is that of a Site Reliability Engineer or SRE. The profession is quite new.