At ServiceNow, we define analytics as using data to make better, faster decisions to run the company. We use analytics to not only spotlight every corner of our operations, but we also to spark growth, by giving our employees data-driven decision-making capabilities. That means they can take action every single day by using data and digital workflows. In order to drive data-driven decisions, we created a user-centric analytics program based on five major elements, which are listed below. 1.